Big Design Grabs Big Attention
- graphic elements and poster text should be large in proportion to your poster dimensions
- easy to read so you can read from just a glance
Less is More
- Do not distract your audience with unnecessary design elements or text
- Stick to your message
Contrast Your Colours
- use contrasting colours to catch attention
- colours should stand out comparewd to the background
Be Delightfully Different
- leave a lasting impression
Drive a Response
- think about your audience
- if your goal is to have them call a number then make the number very clear
- if the poster does not jump out at you then you need to redo it
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